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Peter Fitzsimons

Product designershaping UX strategy and scalable design systems.

Portrait of Peter Fitzsimons

I help organisations turn complex problems into clear, usable products by aligning business goals with thoughtful design. My work centres on improving engagement, usability, and long-term product growth.

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Selected work

Case studies

Passenger in the back of a premium transfer car

CarTrawler · Airport transfer

Mobility 2.0

Reimagining airport transfers — one responsive, white-label platform for airline partners.

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Customers checking energy usage at home

PrepayPower · DEPT

Experience redesign

Making prepay energy simple to switch to, top up and manage.

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Diageo brands — Buchanan's, Smirnoff, Gordon's, Guinness, Johnnie Walker and more

Diageo · DEPT

Honeycomb

A white label design system for Diageo brands.

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Dublin Calling 12 Points Pale Ale cans

DEPT · Lacada Brewery

Dublin Calling

Five weeks to make something memorable, so we made our own beer.

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Worked with

  • DEPT®
  • PrepayPower
  • Diageo
  • CarTrawler
  • Government of Ireland
  • HSE

Contact

Let's talk.

Tell me a little about the problem you're trying to solve and I'll get back to you.